• increase font size
  • Default font size
  • decrease font size

Flamingo Dev

Member Area
Growth driver Quattron technology: Sharp is committed to four-colour technology for AQUOS LCD TVs in Europe

SharpCEO

LCD pioneer Sharp is revolutionising colour television this year with its Quattron technology and once again setting new standards in its core business of LCD TVs. The Sharp AQUOS televisions with Quattron technology offer the best picture on an LCD TV currently available with the lowest energy consumption at the same time – in 2D and 3D. This means Quattron is the technological basis for Sharp’s LCD business and is becoming the company’s new growth driver. Particularly in conjunction with 3D, the four-colour technology represents a competitive edge and success factor in the flat-screen TV business, especially in the highly dynamic European LCD TV market.

Sharp can look back on extensive experience in the development of 3D technologies. Sharp is now presenting in Quattron 3D its technological approach for the brilliant display of three-dimensional pictures for screens in sizes of up to 60 inches. 3D is proving a hit with end users – DisplaySearch forecasts major success for 3D LCD TVs, particularly those with large screen diagonals: by the end of 2010 ten per cent of TVs sold in sizes of 50 inches and above will incorporate this technology.

“Whether people opt for 2D or 3D, the top trend for consumers is and remains achieving the best picture on an LCD TV. In Quattron we are presenting a one-of-a-kind technology which once again is setting new standards in terms of picture quality and energy consumption in LCD TVs and which is being recognised by customers. This is clearly evidenced by the success of our new four-colour technology in Europe,” says Hiroshi Sasaoka, CEO Sharp Electronics Europe GmbH. “In Quattron we have developed the technological basis for the months ahead in our core business of LCD TVs which is ensuring a huge lead for us over the competition, particularly in the fiercely contested segment of large-format 3D-ready TVs,” Sasaoka continues.

Quattron is the basis for the next generations of AQUOS LCD TVs. Apart from outstanding picture quality, consumers are increasingly looking for premium features. These include 3D-readiness and the ability to access internet content on the TV. In Quattron 3D Sharp is offering the most intelligent solution currently available for showing three-dimensional pictures on a television. The optimum interplay of the Sharp technologies Quattron, UV²A, F.R.E.D.(2) and Side-Mount Scanning Backlight enables Sharp to guarantee a brilliant and vibrant picture, minimised ghost images and low energy consumption.

The latest generation of AQUOS Quattron LCD TVs comes from Sakai, the world’s first and only G10 LCD factory. Not only is this the leading factory in the LCD sector from an environmental perspective, it also represents the state of the art in production technology,” explains Sasaoka. “In Sakai we have brought together the expertise, the best brains and famous partners so that we can do what has been our core competence for almost 100 years: developing one-of-a-kind technologies. In addition we produce devices for our core businesses of LCD TVs and solar systems in Sakai,” Sasaoka continues.

The environmental performance of all its electronic appliances is always a priority for Sharp, and this also includes AQUOS LCD TVs. Technologies such as the LED backlight and Quattron have a direct impact on the TVs’ positive energy balance. Thanks to these technologies Sharp has been able to reduce the energy consumption of its TVs by half in the last year. For this reason over 160 LCD TVs from Sharp have already been awarded the EU Ecolabel. In addition, Sharp welcomes the introduction of the EU TV energy efficiency label in Q4 2010. This label for electronic appliances, with which people are familiar from white goods, exerts the desired pressure on manufacturers – the obligation to meet consumers’ demanding requirements and to make a significant contribution to the environment.

LCD pioneer Sharp is revolutionising colour television this year with its Quattron technology and once again setting new standards in its core business of LCD TVs. The Sharp AQUOS televisions with Quattron technology offer the best picture on an LCD TV currently available with the lowest energy consumption at the same time – in 2D and 3D. This means Quattron is the technological basis for Sharp’s LCD business and is becoming the company’s new growth driver. Particularly in conjunction with 3D, the four-colour technology represents a competitive edge and success factor in the flat-screen TV business, especially in the highly dynamic European LCD TV market.

Sharp can look back on extensive experience in the development of 3D technologies. Sharp is now presenting in Quattron 3D its technological approach for the brilliant display of three-dimensional pictures for screens in sizes of up to 60 inches. 3D is proving a hit with end users – DisplaySearch forecasts major success for 3D LCD TVs, particularly those with large screen diagonals: by the end of 2010 ten per cent of TVs sold in sizes of 50 inches and above will incorporate this technology.

“Whether people opt for 2D or 3D, the top trend for consumers is and remains achieving the best picture on an LCD TV. In Quattron we are presenting a one-of-a-kind technology which once again is setting new standards in terms of picture quality and energy consumption in LCD TVs and which is being recognised by customers. This is clearly evidenced by the success of our new four-colour technology in Europe,” says Hiroshi Sasaoka, CEO Sharp Electronics Europe GmbH. “In Quattron we have developed the technological basis for the months ahead in our core business of LCD TVs which is ensuring a huge lead for us over the competition, particularly in the fiercely contested segment of large-format 3D-ready TVs,” Sasaoka continues.

Quattron is the basis for the next generations of AQUOS LCD TVs. Apart from outstanding picture quality, consumers are increasingly looking for premium features. These include 3D-readiness and the ability to access internet content on the TV. In Quattron 3D Sharp is offering the most intelligent solution currently available for showing three-dimensional pictures on a television. The optimum interplay of the Sharp technologies Quattron, UV²A, F.R.E.D.(2) and Side-Mount Scanning Backlight enables Sharp to guarantee a brilliant and vibrant picture, minimised ghost images and low energy consumption.

The latest generation of AQUOS Quattron LCD TVs comes from Sakai, the world’s first and only G10 LCD factory. Not only is this the leading factory in the LCD sector from an environmental perspective, it also represents the state of the art in production technology,” explains Sasaoka. “In Sakai we have brought together the expertise, the best brains and famous partners so that we can do what has been our core competence for almost 100 years: developing one-of-a-kind technologies. In addition we produce devices for our core businesses of LCD TVs and solar systems in Sakai,” Sasaoka continues.

The environmental performance of all its electronic appliances is always a priority for Sharp, and this also includes AQUOS LCD TVs. Technologies such as the LED backlight and Quattron have a direct impact on the TVs’ positive energy balance. Thanks to these technologies Sharp has been able to reduce the energy consumption of its TVs by half in the last year. For this reason over 160 LCD TVs from Sharp have already been awarded the EU Ecolabel. In addition, Sharp welcomes the introduction of the EU TV energy efficiency label in Q4 2010. This label for electronic appliances, with which people are familiar from white goods, exerts the desired pressure on manufacturers – the obligation to meet consumers’ demanding requirements and to make a significant contribution to the environment.